Palmetto Cannabis: Summer Daze Campaign

Palmetto Cannabis reached out to me to illustrate a summer themed campaign as a part of their ongoing collaborations with Alberta artists. This key illustration informed the entire campaign, including social media assets, in-store point of purchase displays, stoner merit badges and more.

The social campaign was comprised of a “Summer Bucket List” of stoner summer activities ranging from a classic munchies picnic, to more ambitious pursuits like getting abducted by aliens. 

A selection of summer merit badge style graphics were created to represent Palmetto’s product line including flower, pre-rolls and vape cartridges.